According to Automobile Magazine, unwavering enthusiasm for collector cars remains regardless of covid-19.  Comeback high attendance at shows, cruises, rallies, racing events and auctions after previous shutdowns and postponements reveals a strong and solid market for 2022-2023.  In fact, some Collector Car Guide advertisers report record sales as their clients sought to complete their projects!

For 2021, according to SEMA, 47.9 billion was spent in the Specialty Equipment Market.

2021-2022 Car Guide

Profile of Our Readers

Baby boomer men ages 50 – 75, who still prefer print to online sources (although most have online access.)

According to Datamasters, collector car owners are well established (with most owning their own homes), are well educated and have an average household income of $140K.

Hobbyists are generally open-minded and seek quality vendors for repair work, body, paint and interior restoration, replacement parts, tools and machinery, purchase and sales of collector vehicles, transportation, other related services and automobilia.


Effective Options to Increase Your Market Share


  • Consider a display ad in our annual printed directory within your budget from a full page on down-  see diagram and specs below for sizes
  • Contribute an article in print in your area of expertise so readers will call you for more information
  • Invest in a spot ad on our Home Page on this website- Act Now to Obtain Your Position- Spaces are Limited and Available on a First Come, First Serve basis
  • Participate in the Interactive Directory in the Category (categories) of your choice


We Offer Three Opportunities to Promote Your Business with customized views on PCs, Tablets or Smartphones.  We create a specific landing page for your business under one of these three options when a viewer clicks on “Click For Details”:

  • Featured Premium Interactive Listing – Showcases Your Business at the Top of Your Category (Only 3 available per category on first come, first serve basis) Includes Detailed Description, List of your Services, 12 Images (Logo/Photos), Address, Direct Dial Phone, Email, Map/Directions, Testimonials,  Links to Your Website, Social Media, Articles and Video
  • Bold Interactive Listing – Features Your Business in Alphabetical Order Per Category,  Includes Detailed Description Thumbnail Image (Logo), 6 Photos, Address, Direct Dial Phone, Email, Map, Testimonials, Links to Website, Social Media, Articles and Video
  • Basic Online Listing – Includes Business Name, Logo, Address and Direct Dial Phone      

Catch 300 viewers’ eyes per day* with your spot ad on our Home Page to gain more clicks on your website and/ phone calls for your services.  Your ad will be one of the first images vehicle enthusiasts see.  Your spot ad provides 300 x 210 pixels of space, which includes your logo image and up to three bullet lines with a link to your website or designated social media page.  Act Now!-  Limited availability on a first come, first serve basis

*per analytics as of 3/22, reaching over 300 visits on home page

Why You Should Join Us

  • In addition to the facts and statistics stated above, our resource has the longest shelf life available (a full year) so you will yield the maximum results for your investment.
  • Niche market with no wasted distribution
  • Take advantage of our value added service of professional ad copywriting by niche media experts
  • GET RESULTS- Each year, over 77% of advertisers renew
  • We research, invite and include only 4+ star rated businesses and non-profits as we stress the reputation of our advertisers over advertising revenue!!